![]() ![]() ![]() He has also taught courses in negotiation, international strategy, and social entrepreneurship.ĭan Heath is the co-founder of Thinkwell, an innovative college textbook publisher, a consultant at Duke Corporate Education and along with his brother, author of several books.įrom contact with four of the most beloved and effective teachers in the US, Dan has noticed great similarities in his methodologies. About the authors Chip Heath & Dan HeathĬhip Heath is a professor of organizational behavior at Stanford University. To make understanding easier, we have examples of ideas that fail and come forward at all times. ![]() It is divided into six chapters, plus an introduction and a conclusion.Ĭhip and Dan Heath discuss each of the six basic steps to make your idea work: Originally titled "Made to Stick: Why Some Ideas Take Hold and Others Come to Unstuck", published in 2007, the book has 257 pages. Are you ready to learn and impact more people? Follow our summary of the book "Made to Stick"! About the book "Made to Stick" In this book, filled with examples that explain the power of how we announce our ideas, you will learn the six qualities of an idea that sticks. Through six steps you can also improve your resourcefulness. We don't need it all the time, but isn't it great when your idea is accepted by people around you?īut how to do it well? How to get people's attention?Īdmittedly, there is no magic formula, but after many years of study and observation, Chip and Dan developed a method. ![]()
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