Though the book is on its face an adventure story, a major theme is the need for a love of education through this, Milo applies what he has learned in school, advances in his personal development, and learns to love the life that previously bored him. It has been adapted into a film, opera, and play, and translated into many languages. The Phantom Tollbooth received rave reviews and has as of 2021 sold almost five million copies, far more than expected. Jason Epstein, an editor at Random House, bought the book and published it. His housemate, Feiffer, a cartoonist, interested himself in the project. Unable to make progress on that project, he turned to writing what became The Phantom Tollbooth, his first book. In 1958, Juster had received a Ford Foundation grant for a children's book about cities. As Milo learns valuable lessons, he finds a love of learning in a story full of puns and wordplay, such as exploring the literal meanings of idioms. Along with a dog named Tock and the Humbug, Milo goes on a quest to the Castle in the Air seeking the kingdom's two exiled princesses, named Rhyme and Reason. The story follows a bored young boy named Milo who unexpectedly receives a magic tollbooth that transports him to the once prosperous, but now troubled, Kingdom of Wisdom. The Phantom Tollbooth is a children's fantasy adventure novel written by Norton Juster, with illustrations by Jules Feiffer, first published in 1961.
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